Olympic Panel Unveils New TV Ads

by Jonathan on July 10, 2001

Here’s some more info about Radiohead giving the Olympics the right to use “I Might Be Wrong” in some of the television ads:

Trying to appeal to MTV viewers and focus on the athletes, the IOC unveiled a new ad campaign Monday to get people ready to watch the Salt Lake Winter Olympics.

Under the banner “Celebrate Humanity,” the eight spots featured narration by Robin Williams and background music by artists including Bob Marley, Radiohead and Daft Punk.

The spots are intended to run as public-service information, not paid advertising.

Two of the ads, full of action shots of snowboarders and freestyle skiers, are aimed at the youth market, said Dick Pound, the International Olympic Committee’s marketing chief. Read the rest of the story…



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