Thom Yorke is featured in a new advertising campaign for the upcoming Grammy’s. From Billboard:
Developed by ad agency TBWA\Chiat\Day the campaign includes television, radio, out of home, print, and online. In the TV ads, portraits of singers such as Thom Yorke, Rihanna and Stevie Wonder are drawn on screen using titles of songs that were critical to their development. The artists are heard talking about importance of music. Yorke’s participation is particularly noteworthy because the reclusive frontman for Radiohead rarely does commercial ads.
Here’s the TV ad: