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Thom Yorke featured in Grammy Commercial

by Jonathan on January 19, 2009

Thom Yorke
Thom Yorke is featured in a new advertising campaign for the upcoming Grammy’s. From Billboard:

Developed by ad agency TBWA\Chiat\Day the campaign includes television, radio, out of home, print, and online. In the TV ads, portraits of singers such as Thom Yorke, Rihanna and Stevie Wonder are drawn on screen using titles of songs that were critical to their development. The artists are heard talking about importance of music. Yorke’s participation is particularly noteworthy because the reclusive frontman for Radiohead rarely does commercial ads.

Here’s the TV ad:

(via Stereogum)

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Radiohead song used in homelessness PSA

by Jonathan on January 12, 2009

The National Coalition for the Homeless is using the Radiohead song “MK1” (off the In Rainbows bonus disc) for a new PSA, titled “It Can Happen to Anyone.” Apparently, Radiohead donated the song to be used in the spot.

Here it is:

This isn’t the first time Radiohead’s music has been used in an ad. You may remember last year “House of Cards” being used for a NBA Playoffs spot.

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